making media that matters
FEATURED STORY:
How I Produced a Co-Branded Content Partnership with Peloton & Lululemon
At Peloton, I led a branded content partnership with Lululemon for World Mental Health Day—a 6-class collection that launched across both the Peloton platform and the Lululemon Shop app. The campaign boosted visibility for both brands and drove engagement, with over 140K workouts completed. In this video, which I scripted, shot, edited, and colored, I’m taking you behind the scenes—from concept to launch—to show how we brought it all to life.
Featured Clips from Peloton:
UGC & Remote Production
Henry Gordon-Smith is an agriculture-technology consultant based in New York City whose work takes him all around the world. While traveling in early-March through Oman, the COVID-19 pandemic happened. Since Henry is not an American citizen and there was looming uncertainty about the length of the quarantine, he decided to stay in Oman. Now, it’s been more than 70 days that he’s spent abroad without any available flights home.
Producer-Rapper-Songwriter SmokePurpp drops by VICE to play Noisey's Questionnaire of Life to answer the universe's most pressing questions.
WRITTEN EDITORIAL
Trans Disabled Teen Model Aaron Philip Is the Future of Fashion
Growing up, life was a grind for 17-year-old Aaron Philip. She was born with cerebral palsy, a condition that can affect motor function and often requires the use of a wheelchair….
'Dear White People' Shows the Awkwardness of Being Queer, Black, and Young
From toothy blowjobs to dating, the show's queer character has a lot of black gay men saying "it me."
Why Are People So Offended By Charlize Theron’s Child Dressing Like A Disney Princess?
As a child of the ‘90s, I remember watching The Little Mermaid and feeling utterly captivated by Ariel. I was fascinated by her gravity-defying, fiery hair, her seashell bra, and her gorgeous, green, mermaid fin….